A few months ago I began to work with an IT channel networking organisation, and it has been fascinating so far! Heading up the marketing across the group itself, as well as two of its companies and related products, IT channel learning has been a fast-track experience. Just when you think you’ve covered all industry marketing bases in your career, a new one comes along to creatively stretch and challenge!
One of my first big projects was to create a strategy for one of the software products – to conduct background research into its current use; to look at improvements to the user journey and all-round experience in speed and accuracy of search functionality to deliver the best results for the user; and to recommend improvements and digital project-manage amends and updates. Then onto a communications plan for internal members before moving into the open market with similar products. Exciting times, and I’ll post further updates on this as I go.
Alongside this, I also set out the marketing strategy for the group as a whole – identifying open areas for new marketing opportunities and looking at how to enhance those currently undertaken. Again, early days and a work in progress – but a number of markcomms outputs already happening, with more to come!