KRD AGENCY

Marketing & Brands | Websites & Digital

Photography and visuals for today’s marketing to support brand marketing

My camera is always at the ready for the next round of photography and visuals needed for my own, and my clients’ websites, social media presence, product photos, blogs, and emails – these are just some of my recent collection across clients, brands and platforms…

Building a web presence for MSP business

 

Working with a Managed Services Provider IT company to build up their online presence through the development of their website and starting their social media pages. This is currently a work in progress and it will all launch soon! What a fantastic bunch of people to be working with and I can’t wait to see it all in bright shiny lights!

Knitting a brand strategy & style for prominent online craft retailer

 

Brought in by a business coach from Leeds Enterprise Partnership as an outsourced Marketing Director for one of their clients to develop a marketing strategy and cohesive brand identity – business owner had this to say:

“Karin has worked in our business Wool Couture since March 2017 as a Marketing Director. Karin’s remit has been to develop a marketing strategy and implement the subsequent programme of work. Karin has provided valuable support and expertise to Wool Couture on delivery of this programme. Karin is highly professional in her approach at all times and can always be relied upon to deliver against agreed objectives. Very thorough and rigorous and is able bring the right degree of challenge to the organisation whilst maintaining excellent working relationships with colleagues. Karin has been instrumental in the development of our brand and is enabling us to take our business to a whole new level.
Thank you Karin!” – Claire Gelder, Wool Couture Founder and owner.

It has been wonderful to see the brand and business gain in strength, and to be a part of this journey in my capacity as outsourced marketing director. Onwards and upwards to a trending brand and the revival of traditional crafts of knitting, crochet, weaving and macrame!

Immersion into the IT Channel

A few months ago I began to work with an IT channel networking organisation, and it has been fascinating so far! Heading up the marketing across the group itself, as well as two of its companies and related products, IT channel learning has been a fast-track experience. Just when you think you’ve covered all industry marketing bases in your career, a new one comes along to creatively stretch and challenge!

One of my first big projects was to create a strategy for one of the software products – to conduct background research into its current use; to look at improvements to the user journey and all-round experience in speed and accuracy of search functionality to deliver the best results for the user; and to recommend improvements and digital project-manage amends and updates. Then onto a communications plan for internal members before moving into the open market with similar products. Exciting times, and I’ll post further updates on this as I go.

Alongside this, I also set out the marketing strategy for the group as a whole – identifying open areas for new marketing opportunities and looking at how to enhance those currently undertaken. Again, early days and a work in progress – but a number of markcomms outputs already happening, with more to come!

A digital refresh, and new markets

We’ve undergone a superb collaborative time working on the new look website for Display Logic, housing their staple departments and work, as well as creating space for new markets – notably their 3D digital technology capabilities and handmade sculpts too.

There’s been a substantial increase in website visitors, with multiple visits being driven by targeted email campaigns to current and new market sectors, and social media posts and links to the site. The stats indicate a great increase in activity across the digital platforms and this has now also been felt in the business itself with new enquiries, new customers, and new projects opening up.

It’s wonderful to see a plan come together! And to enjoy the results of a lot of consideration and putting a strategy and media grid plan in place. Now it’s on to the next phase of continuous activity!

Dental industry supplier gets a fresh new look

The latest website to go live – for Phantom Head Dental, supplying the dental industry with simulation models for patient education and dental training.

My client wanted to keep a similar look and feel from his old website (which reached the grand old age of fourteen!  That’s dinosaur terms in the digital world!) and it was certainly a time for an upgrade to a more contemporary style, to include more imagery and an accessible summary of information, more calls to action, and to be responsive.

Now I also understand where the name Phantom Head comes from – not eerie at all, rather to let the dental students train on a dummy head first before coming near your mouth with the drill!

More than 50 Shades of Colour

Naturals - Extra Light Blonde - 100 - finalI was commissioned to photograph and upload hair colour products to a new website, all ninety of them!

Quite challenging when each colour absorbs light differently, all the while being uniform and accurate was key, but the end result is a match! Using WordPress with ecommerce, I uploaded product info, barcodes and images for this new business.

Robert Calvin hair - May 2016

Bouncing Forward into new beginnings

Bounce Forward website 1 - May 2016Today saw the Bounce Forward website go live!

A new development agency for women and girls based in South Yorkshire, they wanted to look different to many other women’s support websites that usually use pinks, purples and flowers or butterflies as their brand and style. So they opted for strong oranges, reds and blacks and in keeping with what the organisation is about, we used the idea of stones skimming on the surface and bouncing forward to new places as part of their logo. Often when we have come through a crisis we find that the best place to land is not where we once were, and with new landings come new possibilities.

It has been a pleasure working with such a dynamic team, and to have held a social media training workshop with them to get the online conversations flowing!

BF Final Logo resized

Creativity for Change website refresh – sometimes an update is all that’s needed

Creativity for Change - April 2016 Sometimes all clients would like is to refresh their current website.  And working with the lovely Jo it was a pleasure to update her existing website, to make it a responsive design for use across different screens and devices, and to refresh the content.

While working with her content I soon realised that it was a subject after my own heart, having had a media and television background and using these as a medium for people to share their stories. Such a worthwhile organisation and an absolute pleasure to work with.

Shaping your ideas with limitless 3D Sculpting & Modelling technology

15 Dec 2015 - 3D breakthrough 1Over the past few months it’s been fantastic to work with my regular clients, Display Logic, with the countdown to their new cutting edge 3D service to complement their full suite of visual display services to the industry.

A series of scheduled email campaigns went out to existing and potential clients, supported with further social media posting to complement each email’s message. The idea was to create awareness and generate interest even before the full service was up and running. The equipment has since all arrived, been unpacked, tested and already the first products are being created!

Very exciting to continue supporting 3D Impact through ongoing social media activity leading up to their appearance at the Visual Merchandising & Display Awards in London this year.

16 Dec 2015 - Alien display for Star Wars trending

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