Create your CONTENT, COMMUNICATIONS, AND VISUAL BLUEPRINT
that defines your brand and business, and your approach to everything.
With a career spanning media, marketing, branding, and digital strategy, it’s shaped my focus now on Change Communications, Transformation Communications, and Digital Transformation Strategy. I partner with leadership to craft clear, timely messaging that aligns vision with adoption and guides people confidently through change.
Adapting quickly to stay agile, I ensure communications remain engaging and on-point, even when timelines shift. It’s about keeping sight of the big picture and adjusting strategy with precision and insight. I believe transformation is as much about people as it is about operational, cultural, or digital change. Through compelling storytelling and a well-paced narrative journey, I take audiences with us. Keeping them aligned, attentive, and connected at every stage is central.
My expertise in Change Management, Stakeholder Engagement and Internal Communications equips me to design communications that reduce friction, build trust, and drive adoption at every stage of transformation.
Services
Change communications
Helping organisations navigate complex transformation projects by connecting the strategy, the story, and the people. It’s about more than writing content. I focus on understanding the organisation’s journey, the audience’s experience, and the nature of the change. My role is to make the message clear, compelling, and consistent so people engage with the change and know their role in it.
Alongside change communications, I bring deep experience in digital strategy and delivery—websites, email campaigns, social media, and branding. I combine insight, creativity, and a pragmatic approach to ensure every digital touchpoint works together to support the transformation journey.
Based in Halifax, Yorkshire, I work with organisations across the UK to create strategies that align vision with action—bridging the gap between change and communication.
Specialisms:
- Change Communications for transformation projects
- Strategy, positioning, and messaging
- Digital presence: websites, email, social media
- Brand and content direction
We focus on your overall digital presence and how your customers experience your brand. Your digital touchpoints matter. And your essential digital touchpoints are what we’re all about – your website, your social media, your logo and branding, and more.
We work across multinational organisations, to SME’s and start-up companies, across the industry spectrum.
GETTING TO KNOW YOUR CUSTOMERS TOO
We spend a good deal of time getting to know your customers and their industries too – where they spend their time and focus, how to reach them with the right messaging and appeal.
See what benefits we can bring to shape your business identity, engage and connect with your customers.
Marketing and Brand Strategy
Build the framework and content for your marketing and brand strategies to reflect your business plan.
Work with new companies to start up their branding, marketing and creative strategies; and work with established companies to consolidate, update, transform, enhance and drive forward same.
Websites and Digital
The backbone of your digital presence and sales tool. We research to understand your audience, competitors, your USP, and what will keep you at the forefront of your sector.
And then we craft the most usable, inspired, and beautiful site for your customers.
Social Media
Create and participate – become good company in social media’s continuous conversations.
We help you join organic social conversations with a targeted and manageable approach so that you don’t get left behind.
We formulate a targeted social media activity plan, and write content for you if you don’t know where to start, or simply don’t have the time.
This includes social media management, social listening, networking where platforms allow, and regular posting.
Logos, Brands & Designs
Develop your Logo, and cultivate a Brand personality and identity.
One that inspires and engages – from your core business logo and branding to product packaging, digital, print, and social presence.
Print & email Marketing
Communicate by all means necessary! Reaching out to your audience and customer, and building your route to market, is an ongoing activity. This is where valuable print material and successful email marketing also has a key role.
Copy & Scriptwriting
Creative crafting of words – whether it is for a television or video script, a printed brochure, blog article, website content, social media post, press release, or anything that requires the written word.
Commercial, accurate interpretation of your brief.
Easy-to-read, accessible, and engaging content.
When it calls for it, we write with depth and substance, and combine this with thorough background research, to produce credible and balanced articles on a range of topics.
Content Generation & Research
Fresh original content approach, using journalist experience.
Source, conceptualise, write and publish engaging topics and informative content that has been well researched to ensure it is accurate and succinct.
Content planning, layout, and scheduling to ensure most engaging approach.
Photography
Photography for websites, email marketing campaigns, social media, directory listings, exhibition and print material.
We specialise in affordable photography where you are not always in a position – or the job doesn’t always call for – a big studio shoot. In particular, this helps start up businesses and SME’s to begin building up a multi-purpose image library.
We also work closely with professional photographers for larger shoots and styling.
Our story
Many wonderful work opportunities on exciting projects have enabled us to combine these into a comprehensive digital and marketing offering for you and your organisation’s needs.
We deliver work across diverse industry sectors:
- Marketing, digital, and communications;
- IT and MSP technology and software;
- Financial Services & Accounting;
- Fine dining and delicatessens, artisan cafe’s;
- Retail, crafts, food, fashion, interiors, travel, gardening, and lifestyle, vintage fairground, artisan brands;
- Manufacturing, machinery, supply chains, construction, removals, amongst others.
- Environment and eco-awareness;
- Investigative journalism and world affairs in television;
- Family, education, health, humanity, and community;
- Design, arts, culture and trends;
These include start up’s, SMEs, and established businesses.
A passion and instinct to create is our heartbeat.
And a strong affinity with brands – identity, reputation, presence;
together with commercial focus with practical strategic implementation, leadership, and organised project management is where our experience and expertise can benefit your project – and we look forward to working with you.
connecting with your business & your audience
Be bold and persuasive in today’s fast-changing world. Experience, expertise and instinct are what help us to identify, design, produce and measure bold ideas and tactics to move your business forward and flourish.
WHAT YOU SAY
“After years of struggling with our previous website, with PHP error notices becoming the norm, we thought it was time to update the site. After approaching our previous website development company, and virtually being held to ransom over forcing us to have the update done at an exorbitant price, we decided to look elsewhere.
A business colleague recommended giving Karin a call at KRD Agency to discuss alternative arrangements, and it was the best call we could have made.
From the first chat with Karin there was no pressure, just sound advice and a patient ear as we really didn’t know what we wanted or needed.
Our new website is now up and running with a fresh modern feel to it, and we couldn’t be happier.
If you are thinking of updating, or starting out on the website journey, we would certainly recommend giving KRD Agency a call.”
“As soon as I first spoke with Karin, I was reassured that she understood what I wanted, and the visual impact needed for my customers. We worked together to create my vision and I am thrilled with the result. My website is much admired, as is the whole suite of products Karin designed for me – from business cards to roller banners for exhibitions. A great service and a lovely lady to work with.
I’m looking forward to submitting my next project to Karin later this year and seeing the magic! Thank you.”
“We were looking for an agency that would understand our business and what our goals and ambitions were needed to expend the Coffee Shop business to the next level by using Social Media and we also needed a strategy to go along with it. A close business friend of ours recommended KRD Agency.
From day 1 we know we could work with Karin, as she understood our business and was aligned to our way of thinking and brought vast amount experience in the hospitality market and knew what we needed to do.
“Karin immediately understood where we were aiming to position our brand and really came through with the look and feel that delivered it.
Karin is a pleasure to work with and has been the creative force behind our brand development.”
“Karin’s remit has been to develop a marketing strategy and implement the subsequent programme of work.
Karin has provided valuable support and expertise to Wool Couture on delivery of this programme. Karin is highly professional in her approach at all times and can always be relied upon to deliver against agreed objectives. Very thorough and rigorous and is able bring the right degree of challenge to the organisation whilst maintaining excellent working relationships with colleagues.
Karin has been instrumental in the development of our brand and is enabling us to take our business to a whole new level. Thank you Karin!”
“I have worked with Karin for more than a decade now. She’s great. She’s super organised, efficient, friendly and knowledgeable.
We’ve worked on many projects together, full time and part time and I have no hesitation in recommending her services. Karin is an absolute joy to work with and I hope we’re still working together in years ahead.”
“Thank you for all your hard work on our website. We had our Committee meeting and it was great to show our members. They loved it! Thanks so much also for the social media training. I really enjoy working with you.”
“I think we should feature you as part of the team because you are an important part of who we are becoming. The website is looking so good, what a star you are!”
“We have seen our business double in size!! She is a very astute person with an incisive mind who looks at your business impartially and holistically.
Her work on our website has been detailed and thorough and we are delighted with it – a consummate business professional and a very nice person.”
“We are delighted with the work that you have done for us on our new website, the end result is just perfect.
At last we have found someone in you to create the site that we needed.”
Our Blog & INSIGHTS
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In today’s digital world, owning and controlling your domain and hosting accounts is paramount for businesses, especially startups and SMEs. Let's dive into why this is crucial and how taking charge early can save you from potential headaches down the road. Start up...
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My camera is always at the ready for the next round of photography and visuals needed for my own, and my clients' websites, social media presence, product photos, blogs, and emails - these are just some of my recent collection across clients, brands and platforms...
Contact
CONTACT DETAILS
- Halifax, United Kingdom
- info@krdagency.com
- 0753 012 9997
You are welcome to email directly, or you can also send a message using the form.
Karin Dubois – KRD Agency